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Yahoo Mail scanning your emails for data to sell to advertisers

Yahoo admitted that it does scan users' emails but clarified that it only does so with promotional emails from retailers. Users have the ability to opt out of having their emails scanned but Oath argues that its data collection is just part of supporting Yahoo Mail's free email services.

Yahoo's premium email service, which costs $3.49 a month, also scans users' email but as before there is a way for customers to opt out. However, finding the option to do so is not a straightforward process.

Yahoo puts emails into different categories; for example if someone receives a flight confirmation, they might be put into a "frequent traveler" group. That person might then see advertising for hotel chains that might appear on other websites. AOL, also owned by Oath, scans emails in this way as well, the Journal's report said. Data are aggregated and anonymized, so advertisers wouldn't have access to an individual's information.

Oath's priv…

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